{"id":241993,"date":"2025-09-08T10:41:17","date_gmt":"2025-09-08T08:41:17","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?page_id=241993"},"modified":"2025-11-18T10:38:24","modified_gmt":"2025-11-18T09:38:24","slug":"about-adwanted","status":"publish","type":"page","link":"https:\/\/www.mediaspecs.nl\/en\/about-adwanted\/","title":{"rendered":"About Adwanted"},"content":{"rendered":"<p data-start=\"68\" data-end=\"376\"><a href=\"https:\/\/www.adwanted.com\/en\/\"><strong data-start=\"68\" data-end=\"86\">Adwanted Group<\/strong><\/a> is an international player supporting media professionals through three pillars: <strong data-start=\"168\" data-end=\"215\">Data<\/strong>,<strong data-start=\"168\" data-end=\"215\"> Content (News + Events) <\/strong>and<strong data-start=\"168\" data-end=\"215\"> Software<\/strong>. Through this combination, Adwanted enhances the entire customer journey of media planners and enables media specialists to work more efficiently and effectively.<\/p>\n<p data-start=\"378\" data-end=\"893\">The <strong data-start=\"382\" data-end=\"399\">Data <\/strong>division is Adwanted Group\u2019s second largest activity (20%, after Software with 60%) and plays a crucial role in the industry. Data is used to analyze, segment and optimize advertising campaigns, and is an essential part of the offering for media planners worldwide. Through the acquisitions of renowned companies such as <strong data-start=\"713\" data-end=\"791\">SRDS (US)<\/strong>,<strong data-start=\"713\" data-end=\"791\"> Offremedia (FR) <\/strong>and, since December 2024,<strong data-start=\"713\" data-end=\"791\"> MediaSpecs (BE &amp; FR)<\/strong>, the company\u2019s data reach has been geographically expanded and consolidated under one strong brand.<\/p>\n<p data-start=\"378\" data-end=\"893\"><strong data-start=\"895\" data-end=\"909\">MediaSpecs<\/strong>, founded in 2008 and based near Brussels, has long been a trusted partner of Adwanted. The company holds a solid position in Belgium among media agencies, advertising agencies, PR agencies and advertisers, and also enjoys an excellent reputation in France thanks to its professional offering and efficient technology. The launch of MediaSpecs in the Netherlands strengthens Adwanted\u2019s data offering and supports the development of its software activities in the Benelux.<\/p>\n<p data-start=\"1365\" data-end=\"1846\"><strong data-start=\"1365\" data-end=\"1386\">Adwanted Software<\/strong> is the largest pillar and provides a wide range of tools for media and advertising agencies. With <strong data-start=\"1493\" data-end=\"1506\">AdMonitor<\/strong>, campaigns can be quickly analyzed; <strong data-start=\"1543\" data-end=\"1556\">MediaLand<\/strong>, the press planning solution, makes advertising campaign planning easy; and <strong data-start=\"1633\" data-end=\"1643\">AdwOne<\/strong> manages multimedia campaigns, both in France and internationally. For advertising agencies, there is also <strong data-start=\"1751\" data-end=\"1766\">Media Pilot<\/strong>, which efficiently manages activities and ad sales, from booking to invoicing.<\/p>\n<p data-start=\"1848\" data-end=\"2132\">Adwanted also focuses on <strong data-start=\"1873\" data-end=\"1892\">news <\/strong>and<strong data-start=\"1873\" data-end=\"1892\"> events<\/strong>. Through <strong data-start=\"1902\" data-end=\"1922\">The Media Leader<\/strong>, media professionals stay up to date with the latest industry news, while events such as <em>Media Leaders Summit <\/em>and <em>Connected TV Summit<\/em> inspire, inform and provide unique networking opportunities.<\/p>\n<p data-start=\"2134\" data-end=\"2472\">With headquarters in <strong data-start=\"2155\" data-end=\"2186\">New York<\/strong>,<strong data-start=\"2155\" data-end=\"2186\"> Paris <\/strong>and<strong data-start=\"2155\" data-end=\"2186\"> London<\/strong>, Adwanted Group works with more than 1,000 clients worldwide, including some of the largest media companies. Thanks to its combined expertise and innovative technology, Adwanted supports media professionals at every level and actively contributes to the future of the media industry.<\/p>\n<p data-start=\"2134\" data-end=\"2472\"><a href=\"https:\/\/www.adwanted.com\/en\/\"><img decoding=\"async\" class=\"size-full wp-image-242529 aligncenter\" src=\"https:\/\/www.mediaspecs.nl\/wp-content\/uploads\/2025\/09\/adwanted-group.png\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adwanted Group is an international player supporting media professionals through three pillars: Data, Content (News + Events) and Software. Through this combination, Adwanted enhances the entire customer journey of media planners and enables media specialists to work more efficiently and effectively. The Data division is Adwanted Group\u2019s second largest activity (20%, after Software with 60%) [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-241993","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/pages\/241993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/comments?post=241993"}],"version-history":[{"count":2,"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/pages\/241993\/revisions"}],"predecessor-version":[{"id":245186,"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/pages\/241993\/revisions\/245186"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.nl\/en\/wp-json\/wp\/v2\/media?parent=241993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}